Marketing is a crucial part of your business activity and, when it is done properly, it can be an extremely valuable tool. Outsourcing your marketing can be an incredibly daunting prospect and many small businesses in particular, believe they are ‘too small’ to reap the benefits of an agency relationship.

The common perception is that having a marketing agency is for larger companies; however, it can actually be more beneficial for smaller companies to outsource their marketing. Small companies are less likely to have a marketing department in-house, which leads, almost inevitably, to their marketing activity taking a back seat. Many businesses don’t see the value of outsourcing and think that working with an agency is expensive and time-consuming. In fact, many agencies are flexible and are willing to tailor their services to appeal to smaller companies who are time poor and have modest budgets.

Why use a marketing agency to help grow your business?

With a marketing agency, you can benefit from several years of experience in media and PR services. The agency team becomes part of your team and works alongside you to offer a different perspective and provide consultancy and support across multiple areas of your business. Marketing professionals are always on hand to take on the tasks that you don’t have time for, such as marketing administration or specialised projects, allowing you to focus on your business.

A full-service agency usually offers experience in a variety of different fields. At RB, our combined skills enable clients to benefit from a variety of services including traditional PR, design, social media strategy, content and management, as well as specialised services such as media planning and buying, media support and crisis management.

A good agency will understand that a ‘one-size-fits-all’ approach simply doesn’t work when it comes to marketing. No two businesses are ever the same and each company’s requirements are unique and can vary. This is why we remain flexible and are willing to work on a project or small account basis if this suits you best. We will always meet you for a coffee to discuss how we can tailor our services to suit your needs before creating a proposal of services, including an affordable budget plan.

No business is too small for a marketing agency and we wouldn’t be where we are today if it wasn’t for the small, local businesses we work with. As a Felixstowe business ourselves, we understand the importance of supporting local companies which is why we try to stay local when sourcing anything for the business or our clients. We’ve worked with a number of local businesses from hairdressers to beauty salons, freight forwarders to cafés and retail businesses. If you fancy a coffee and a chat, need a sounding board or just want to see what we do, our door is always open.