No matter what industry you are in, it is important to stay abreast of current affairs and industry trends. In order to be successful and attract new customers and clients, all businesses must have an advanced knowledge about how to progress within their industry. Keeping up with the latest thinking helps to ensure that they keep up with their competitors and customers alike.
General Data Protection Regulation (GDPR)
The General Data Protection Regulation (GDPR) is something that will affect many businesses when it is introduced on 25 May 2018 and is a great example of a change in the law that all businesses should be aware of. All organisations that are responsible for data protection in any way must ensure that they understand how this new law can affect their business. Now is the time to conduct some research and start putting the foundations in place. There are a range of webinars, articles and talks happening in the lead up to its enforcement in May 2018, so make sure you are prepared.
Social media is a great source of new updates as they happen. The constant developments in the digital world mean that news and information are always available and easily accessible. It is always advisable to have someone in your team responsible for keeping an eye on the news and monitoring your social media accounts each day, to make sure nothing is missed. For example, if there is a significant event that could directly affect you, it is important that you are on the case as soon as possible to reduce the risk of it having any major impact on your business. As the saying goes, forewarned, is forearmed!
Attending regular networking events, conferences and talks will also keep you and your team in the loop about what’s going on locally and within your industry. It is important that you allocate the time to attend these events and meet key contacts in your industry, as this is also great for promotion and could open your door to new opportunities.
Here at RB we make sure that we are receiving the key publications for all of our clients so that we are up to date on what is happening in their industry, as well as ours. It is important that everyone in the agency, whether they work on the PR, media, admin or finance side of the business, dedicates the time to read these publications so that, collectively, we have an advanced knowledge and understanding of each of our clients’ industries. This enables us to provide our clients with the best possible service and advice and allows our clients to trust that we are always ‘on it’.
If you think you’d benefit from some advice or if you could use a helping hand with your marketing, our door is always open.