Have you ever thought about how you tell people about what you do? And if you have tried to, have you been able to do it well or manage the time it takes to do it?
At different times and for different reasons, you might need to outsource your marketing. As your business grows, workloads increase and clients become more demanding, it’s not always possible to manage everything within your business yourself. So why not outsource and get somebody else to do this for you, at a fraction of the cost it would be to employ someone in-house?
Working with a marketing agency could benefit your company enormously; you can benefit from the skills and expertise of professional communicators who understand exactly what you need and how it can be delivered – but it does require time and consideration. As well as meeting with different agencies, you also need to make time to brief and review proposed strategies once your decision is made. You will need to discuss and decide what your priorities are and these will need to be in line with the budget you have available. But, once your agency is appointed, your priorities decided and your budget set and agreed, you really can let go of a great deal of the time you would otherwise be spending on marketing.
Another advantage an agency can offer is consistency. If you tend to ‘dip in and out’ of your marketing it can give the wrong impression about your business, and the absence of a strategy has a definite negative impact.
Social media is a great example. All of your social channels should be monitored, updated and managed, and interaction with your audience/followers is vital to keep people interested. It’s very easy to underestimate the time and consideration a social media campaign and ongoing maintenance and interaction can take; we find many of our clients attempt to manage this element of their business before realising how time intensive it can be.
Many marketing agencies or freelancers are completely flexible and willing to tailor their services to suit your business. Here at RB, we work with a range of companies and sole-traders that are constantly under time pressures and need help with managing their marketing to-do list. We know from experience that a ‘one size fits all’ approach simply doesn’t work and in order to provide the best service for our clients, we work closely with them to develop a strategy that fulfils their objectives, that is bespoke and specific to their needs.
Our delivery is as varied as our client portfolio, for example, some clients need a full-blown marketing strategy and regular meetings, others simply need assistance with the management and strategy of social media or a brochure design; we offer a range of solutions to suit a range of different budgets – no job too big or small.
So, if you want to tell people what you do, if you’ve been thinking about looking into the possibility of outsourcing all or part of your marketing, give us a call, we’d love to meet and discuss your needs over a coffee when you’re ready.