Media Buying

We’ll reduce the admin, reduce the stress and make media buying easy for you and your team.

We know that large scale media campaigns can mean hours of research, planning, negotiations, booking and management; and then there’s the checking to make sure your advert appeared correctly! At RB Agency we offer the works when it comes to media buying and management. We can do as much as you or your team need us to, or just give us the bits you really don’t have time for. If you need us to research the media and propose a media schedule we can, or if you have an outline plan and need us to execute it we can do that too – the choice is absolutely yours. We are as flexible in our service offering as you need us to be, but for every client, regardless of spend you will receive the following service levels:

  • Dedicated media manager and team
  • Access to the RB Agency portal for ease of reference to bookings, artwork and campaign spend
  • Detailed schedule(s) of media placements, costings, deadlines and booking information
  • Creative deadline reports and/or automatic reminders (we will happily liaise with your design agency or designers at no additional charge)
  • We will manage the send of creative to the media (excluding TV) with no additional charge
  • You will receive a campaign Impact Report post campaign – ideal for board or management presentations
  • You or your accounts department can also opt to receive an evidence book which will showcase a scanned image of each and every printed advert booked through us – giving you absolute peace of mind that your advertising has appeared when and how you expected

With many years’ experience of media consultation, analysis, booking and management, we have the expertise and contacts to find the UK audience you want to reach. As you would expect from a media buying agency we consider all possibilities when searching for your audience, including:

  • Newspapers
  • Magazines
  • Hyper local community publications/magazines
  • Broadcast
  • Outdoor/out of home
  • Online

While you many only require our media buying services we appreciate that what we do feeds into an over-arching strategy, and you may have colleagues or even other agencies that fulfil different elements of your marketing requirements. We would welcome a partnership approach and will happily meet up with your colleagues and/or other agencies to ensure what we do for you fits in seamlessly.
Over recent years we have been achieving notable campaign success with the addition of hyper local community magazines* to advertising schedules. We can achieve exposure in villages and small communities which are often hard to reach, but are little pockets of affluent consumers ideal for most brands. In-turn many of our clients have witnessed increased response, footfall, website visits and/or sales without dramatically increasing their advertising budget. At the moment our ‘hyper local’ service covers Bedfordshire, Suffolk, Norfolk and Essex – but our experience and business set-up means that with an agreement in place we can cover additional counties should you require.
Whether you require national or regional advertising, our buying power, knowledge and proficiency mean we can purchase space at competitive rates, whilst also aiming to secure added value opportunities (additional brand coverage with no cost). What’s more, our meticulous organisation allows us to respond to your needs within a moment’s notice for those last minute campaigns.
We offer complete transparency and control of your advertising via our web portal www.managemyadvertising.co.uk: to find out more about the portal click here.




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Media Schedules

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