The key to increasing engagement
With the recent changes in Facebook and Google algorithms, it seems as though it is becoming more difficult for brands to achieve high levels of engagement through social media activity. For brands to stand out, organisations need to find new ways of increasing levels of engagement. They need to think outside the box and ask the question: How do we... View article
Are you up to date with the latest trends?
No matter what industry you are in, it is important to stay abreast of current affairs and industry trends. In order to be successful and attract new customers and clients, all businesses must have an advanced knowledge about how to progress within their industry. Keeping up with the latest thinking helps to ensure that they keep up with their competitors... View article
The business benefits of entering awards
Entering industry and business awards can be a very lengthy and often stressful process, yet they are great for increasing your brand’s credibility and boosting your profile, both on a regional and national level. If you are not sure which awards are suitable for you, conduct some research to find... View article
The perfect time to review your internal communications The Christmas blues are probably very apparent in your office, particularly as it feels like we have returned to work a lot earlier this year. So why not use this time to get together with your team and review your internal communications?... View article
GDPR – what is it and what do you need to know? You’re no doubt aware of the impending General Data Protection Regulation; the Council of the European Union and the European Commission intend to strengthen and unify data protection for all individuals within the European Union (EU) and will also... View article
Award finalist – Federation of Small Businesses We’re so excited to have been selected as a finalist in the Triumph Over Adversity category of the FSB Celebrating Small Business Awards. As many of you know, I recently battled and overcame breast cancer, and some of the challenges it presented to... View article
How do we keep up with the demands of digital?
Digital marketing has become a vital part of the marketing mix. It is important that businesses have a strong digital presence in order to reach every type of customer. Digital marketing includes online advertising, social media, blogging/vlogging, email marketing and website usability. So how do we keep up with the... View article
Pop in for a hot chocolate
If you’re out and about or passing by our way, and would like to pop in and see us during December, our doors are always open and we will have hot chocolate with all the toppings ready to greet you (as well as our lovely team). We’d love to see... View article
Our festive opening hours
To be helpful we thought we’d share our Christmas and New Year closing and opening times with you all. Our offices will be closed on Thursday 14 December 2017 as we will be having our Christmas team building activity day, but you can still call Nicola or Tanya on their mobiles in... View article
Get organised for 2018
The New Year is fast approaching which means that 2017 is nearly at its end. Many businesses will be using this time to review their performance over the year and although the final weeks will probably be jam-packed as you prepare for the Christmas break, now is the time to... View article
Double distinctions for RB Agency!
There’s a double cause for celebration at RB Agency as the team have received not just one, but two distinctions during November 2017. Managing Director, Tanya Ruffles and PR Account Executive, Lauren Fleming have been awarded top marks after completing courses in WordPress and Social Media Strategy for Business, as... View article
Why investing in training for your staff is so important
Your employees are the heart of your business. For any employer with a vision to grow and expand that business, investing in training to develop the skills of your staff should be high up on your priority list. Whether you choose to have group training sessions or send employees on... View article
Think you don’t need a marketing agency?
Marketing is a crucial part of your business activity and, when it is done properly, it can be an extremely valuable tool. Outsourcing your marketing can be an incredibly daunting prospect and many small businesses in particular, believe they are ‘too small’ to reap the benefits of an agency relationship.... View article
The importance of high-quality images
Images are extremely important in the business world as they play a key role in helping to promote your brand and showcase your products and services. Due to the popularity of social media and the wide range of sources of information readily available online, having a good selection of... View article
Avoiding chaos during a crisis
The Oxford Dictionary defines a crisis as: “A time of intense difficulty or danger” or “A time when a difficult or important decision must be made”. This can happen to anyone, so, as a business have you got a crisis management plan in place? Define what a crisis means for... View article
Business social media – should you comment on or post political preferences?
At the time of writing this article, we’re at the start of what promises to be a long and exhausting General Election campaign. Social media is used extensively during elections and it begs the question whether as a business owner, you should take extra care during such emotive times as this,... View article
Event planning 2017
Summer is fast approaching, meaning that events season will soon be in full swing. If you’re hosting an event this summer, whether it’s a garden party or a golf day, the more thought, effort and preparation you put into planning it, the better. Planning an event is never easy and... View article
Capturing your audience
Capturing your audience… Digital Marketing has become a vital part of the marketing mix, but traditional media still plays an important role If you work in marketing, you will probably have had to make decisions about where to spend your budget and which media will give you the best... View article
We’re looking for an experienced, part time (e.g. school hours) Administrative Support Assistant for our office, based in Felixstowe. Administration is at the heart of our business, so you’ll need to be meticulous, passionate and enthusiastic about the role, understanding how it relates to every aspect of our company, demonstrating... View article
New to the concept of outsourcing?
Whether you’re running a global business or a local start-up, the temptation to keep everything you do in one place, under your overall control, can be huge. Outsourcing is a perennial topic and businesses outsource all manner of services from finance to HR, from procurement to logistics or IT. We... View article
January, a time for reflection and new beginnings
January, for many, is a time for reflection and new beginnings. It’s the time when people establish their new year’s resolutions, and begin a fresh start in both their professional and personal lives. So it is no surprise that as soon as we hit the 1st of January, Christmas is... View article
Marketing trends for businesses to watch in 2017
December is undoubtedly a busy time for companies as they try and maintain ‘business as usual’ while acknowledging, and participating in, all the seasonal festivities around them. Companies often have to factor in a short working month as it is common for businesses, particularly those in the services sector, to... View article
A question from a local business about planning 2017
Our article in The Flyer this month was in a response to an enquiry we had from a local business. We’ve had some great feedback from our regular column in the magazine and really enjoy the opportunity to interact with fellow business owners in the area; so this month we... View article
Let’s talk about Christmas!
As we begin this article, there are 114 days, 11 hours, 19 minutes and 30 seconds left until Christmas Eve 2016 and of course, by the time you read this, we’ll have crept even closer! While we understand you may not want to think about Christmas yet on a personal level,... View article
Different seasons can bring different marketing challenges
Anyone forming an annual marketing strategy should consider how the changing seasons can affect purchasing decisions. From retail to leisure, and even B2B brands, there are in fact very few industries that aren’t impacted by seasonality. The secret to a good marketing plan is deciding how best to capitalise on... View article
The 2016 Garden Party
A huge thank you to everyone that came to our client Garden Party last week: it was great to see you. If you didn’t make this years Garden Party then save the date now for next year, we’ve set the date as Thursday 13 July 2017. Below are some of our... View article
The new marketing landscape
Marketing has evolved a great deal in the past few years. While some of the more traditional marketing methods still thrive, such as print, radio and outdoor, assessing your marketing strategy in 2016 involves understanding the new marketing ‘landscape’ including ‘content marketing’ and ‘social media marketing’. It can all seem... View article
How businesses can make their social media management as easy as possible
Social media has, until fairly recently, been seen as ‘the new kid on the block’ in the marketing mix. However, using social media platforms to shore up other marketing activity and to boost online profile is now more or less mainstream. Businesses can publish their own content and have control... View article
Reporting on our service delivery is important
As a full service marketing agency, we take great care to deliver creative, strategic thinking, innovative ideas, design that tells a thousand words and copy that sets your soul tingling. It’s also vital that as a professional services provider, we are consistent, even formal in the way that we report... View article
Media planning and buying for local and regional businesses
When people think about advertising, the first thing that might come into their head is Saatchi & Saatchi or Coca Cola and how much money advertising must cost. Anyone considering advertising their product, services or business would also be forgiven for wondering where on earth to start and how much... View article
Anyone can write a good article, right?
These days, anyone with access to a computer can write a review, a blog, or a social media post and upload it onto a website without even thinking about it. This isn’t necessarily a good thing, particularly in the business world. It is no secret that the importance of quality... View article
Planning and setting goals
Happy New Year to you all! We hope you thoroughly enjoyed the Christmas break and are feeling energised about the opportunities that 2016 could bring your way. As a company owner the beginning of the year presents so much potential and I always find it an exciting time. I... View article
We round off 2015 with run of new business wins
RB Agency is finishing 2015 on a high following a number of new business acquisitions ahead of the Christmas break. A range of clients from different industry sectors have appointed RB to manage a variety of marketing elements including PR, media and design. Ufford Park Hotel, Tyson Cooper and... View article