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Why investing in training for your staff is so important

Your employees are the heart of your business. For any employer with a vision to grow and expand that business, investing in training to develop the skills of your staff should be high up on your priority list. Whether you choose to have group training sessions or send employees on individual courses, this type of investment is vital in the... View article

Think you don’t need a marketing agency?

Marketing is a crucial part of your business activity and, when it is done properly, it can be an extremely valuable tool. Outsourcing your marketing can be an incredibly daunting prospect and many small businesses in particular, believe they are ‘too small’ to reap the benefits of an agency relationship. The common perception is that having a marketing agency is... View article

The importance of high-quality images

  Images are extremely important in the business world as they play a key role in helping to promote your brand and showcase your products and services. Due to the popularity of social media and the wide range of sources of information readily available online, having a good selection of... View article

Avoiding chaos during a crisis

The Oxford Dictionary defines a crisis as: “A time of intense difficulty or danger” or “A time when a difficult or important decision must be made”.  This can happen to anyone, so, as a business have you got a crisis management plan in place? Define what a crisis means for... View article

Business social media – should you comment on or post political preferences?

At the time of writing this article, we’re at the start of what promises to be a long and exhausting General Election campaign. Social media is used extensively during elections and it begs the question whether as a business owner, you should take extra care during such emotive times as this,... View article

Event planning 2017

Summer is fast approaching, meaning that events season will soon be in full swing. If you’re hosting an event this summer, whether it’s a garden party or a golf day, the more thought, effort and preparation you put into planning it, the better. Planning an event is never easy and... View article

Capturing your audience

Capturing your audience… Digital Marketing has become a vital part of the marketing mix, but traditional media still plays an important role   If you work in marketing, you will probably have had to make decisions about where to spend your budget and which media will give you the best... View article

We’re recruiting…

We’re looking for an experienced, part time (e.g. school hours) Administrative Support Assistant for our office, based in Felixstowe. Administration is at the heart of our business, so you’ll need to be meticulous, passionate and enthusiastic about the role, understanding how it relates to every aspect of our company, demonstrating... View article

New to the concept of outsourcing?

Whether you’re running a global business or a local start-up, the temptation to keep everything you do in one place, under your overall control, can be huge.  Outsourcing is a perennial topic and businesses outsource all manner of services from finance to HR, from procurement to logistics or IT.  We... View article

January, a time for reflection and new beginnings

January, for many, is a time for reflection and new beginnings. It’s the time when people establish their new year’s resolutions, and begin a fresh start in both their professional and personal lives. So it is no surprise that as soon as we hit the 1st of January, Christmas is... View article

Marketing trends for businesses to watch in 2017

December is undoubtedly a busy time for companies as they try and maintain ‘business as usual’ while acknowledging, and participating in, all the seasonal festivities around them.  Companies often have to factor in a short working month as it is common for businesses, particularly those in the services sector, to... View article

A question from a local business about planning 2017

Our article in The Flyer this month was in a response to an enquiry we had from a local business.  We’ve had some great feedback from our regular column in the magazine and really enjoy the opportunity to interact with fellow business owners in the area; so this month we... View article

Let’s talk about Christmas!

As we begin this article, there are 114 days, 11 hours, 19 minutes and 30 seconds left until Christmas Eve 2016 and of course, by the time you read this, we’ll have crept even closer!  While we understand you may not want to think about Christmas yet on a personal level,... View article

Different seasons can bring different marketing challenges

Anyone forming an annual marketing strategy should consider how the changing seasons can affect purchasing decisions. From retail to leisure, and even B2B brands, there are in fact very few industries that aren’t impacted by seasonality. The secret to a good marketing plan is deciding how best to capitalise on... View article

The 2016 Garden Party

A huge thank you to everyone that came to our client Garden Party last week: it was great to see you. If you didn’t make this years Garden Party then save the date now for next year, we’ve set the date as Thursday 13 July 2017. Below are some of our... View article

The new marketing landscape

Marketing has evolved a great deal in the past few years.  While some of the more traditional marketing methods still thrive, such as print, radio and outdoor, assessing your marketing strategy in 2016 involves understanding the new marketing ‘landscape’ including ‘content marketing’ and ‘social media marketing’.  It can all seem... View article

How businesses can make their social media management as easy as possible

Social media has, until fairly recently, been seen as ‘the new kid on the block’ in the marketing mix. However, using social media platforms to shore up other marketing activity and to boost online profile is now more or less mainstream. Businesses can publish their own content and have control... View article

Reporting on our service delivery is important

As a full service marketing agency, we take great care to deliver creative, strategic thinking, innovative ideas, design that tells a thousand words and copy that sets your soul tingling. It’s also vital that as a professional services provider, we are consistent, even formal in the way that we report... View article

Media planning and buying for local and regional businesses

When people think about advertising, the first thing that might come into their head is Saatchi & Saatchi or Coca Cola and how much money advertising must cost. Anyone considering advertising their product, services or business would also be forgiven for wondering where on earth to start and how much... View article

Anyone can write a good article, right?

These days, anyone with access to a computer can write a review, a blog, or a social media post and upload it onto a website without even thinking about it. This isn’t necessarily a good thing, particularly in the business world. It is no secret that the importance of quality... View article

Planning and setting goals

Happy New Year to you all! We hope you thoroughly enjoyed the Christmas break and are feeling energised about the opportunities that 2016 could bring your way.   As a company owner the beginning of the year presents so much potential and I always find it an exciting time. I... View article

We round off 2015 with run of new business wins

RB Agency is finishing 2015 on a high following a number of new business acquisitions ahead of the Christmas break. A range of clients from different industry sectors have appointed RB to manage a variety of marketing elements including PR, media and design.   Ufford Park Hotel, Tyson Cooper and... View article